There's a marijuana boom going on in the United States. With more and more states legalizing the plant for recreational use, selling marijuana products right now is pretty easy. However, the competition is also growing quickly. If you want to attract more customers and grow your business, you need to compete — and you can do that by employing these marketing tips.
Don't claim that your product is a cure.
You cannot claim that your products cure cancer or any other ailment. The FDA does not permit this and has recently begun cracking down on companies that make such claims. Avoid such claims in your marketing; not only do they put you at risk for fines, but they also turn off more educated clients that are more familiar with medicine and FDA regulation. You can use looser language such as "May help ease the symptoms of migraines" or "May help ease stomach discomfort," but do not try to market your marijuana products as a cure.
Avoid the old stereotypes.
Weed is being rebranded. Those who use it do not want to be known by the old "stoner" stereotypes. So stay away from any marketing materials that suggest your users are lazy, have the munchies, or are irresponsible. Stick to messages that emphasize how weed can help you relax, sleep, and expand your mind.
Use social media to your advantage.
Many users and potential users of cannabis are millennials, and as such, they are heavy users of social media. Use Instagram and Snapchat to reach these customers. Post regularly, and interact with other businesses on these platforms. Using Facebook is not quite as important as this app has an older demographic that may be less interested in your product. Regardless of which platform you are on, however, make sure you remain professional. Nothing will hurt your marketing faster than a misinterpreted or snarky comment on another user's account.
Focus on edibles and vape products.
Even if you have some really dank flower to sell, really focus on advertising your edibles and vape cartridges. These are the products that are hot right now. Anyone who wants fresh bud will deduce you have it, but customers may not know you also carry the edibles or vapes they crave unless you tell them so.
With the marketing tips above, you can do a better job of growing your marijuana business. Get ahead of the competition by marketing heavily right now! Reach out to a marijuana marketing agency to learn more.